Understanding The Different Types Of Advertising Agencies

Advertising Agency

Although the importance of advertising remains the same, the ideas and mediums for advertising have evolved generically throughout the years. As a small business owner, you know how significant advertising is in terms of branding and expanding your business. Advertising agencies as an organization, design, strategize and execute your ad campaign in such a way that it reaches the maximum audience within a given budget.

Since it involves a highly professional team to bring in the best campaigns, you must know that not all advertising agencies have a creative team dedicated to a particular niche. Some may be good at digital marketing while some may easily sail through copywriting, art direction or simply knowing your demographic positioning. Thus, a business owner must understand the different types of advertising agencies available and choose the right one for the campaign.

Despite the diversity, advertising agencies can be classified into 5 types. Let us find out what defines each type of ad agency and when to use it.

  • 1. Traditional Ad Agency

    As the name suggests, these advertising agencies deal with the traditional form of advertising your campaign that includes, billboards, newspapers, magazines, radio and television commercials.

    When should it be your choice: You can opt for such advertising services when your target audience is the local population. If you are a new restaurant or any local service Centre looking to levy some attention from the neighborhood, traditional ad agencies would suit you better. There are mainly two advantages to this type of advertising agencies; one being- an exclusive presence in the media and the other is cost limitation.

  • 2. Full-Service Ad Agency

    These ad agencies can handle a comprehensive range of services from strategic planning to graphic designing to digital marketing. Full-service agencies have exclusive teams to deal with all stages involved in creating a campaign. They collect and analyze the data, form a strategy to successfully move the campaign, create content, market and manage media. In other words, it is the one-stop-shop for all your creative needs.

    When should it be your choice: full-service agencies are ideal for those who need a consistent yet wider product promotion in a limited amount of time. One can opt for a full-service advertising company if your business needs full-stack marketing. Since they are large agencies they have an ample resource which means you get varied creative strategies and faster execution.

  • 3. Digital/Interactive Ad Agency

    A digital ad agency deals with marketing your campaign over modern modes of representation and communication. It offers solutions over interactive digital spectra such as mobile phones, social media, and the internet. The agencies work on producing advertisements that are very innovative, interactive and highly effective. This is the new age marketing technique that mainly focuses on search engine optimization, web design and development, lead generation and social media marketing.

    When should it be your choice: Digital advertisements work best on a discrete audience. If you have a specific kind of target or you are looking for something that could improve your existing online presence, digital marketing is the solution. Irrespective of your needs, digital ad agencies guarantee long term efficiency.

  • 4. Creative Ad Agency

    These are small sized companies that have their specialized team for creating content, copywriting and direction. Creative boutiques are mainly involved in providing exclusive creative designs as per the client’s desire. They do not perform any other services other than producing creative ads. To be specific, the creative agencies work on graphic designs, logo design, business cards, letterheads, billboards or anything related to creating the brand. The strategy and marketing involved in the campaign are generally outsourced to some other agency.

    When should it be your choice: A creative advertising agency is apt for those who are looking to revamp or refurbish their existing brand. Other than that, creative boutiques are a boon for the companies that handle their marketing but only need a creative design to make an impact. These agencies are also cost-effective.

  • 5. Media Buying Ad Agency

    What is the next step after creating remarkable content? Marketing it. There are diverse ways of marketing your content, amongst which media marketing is the most successful one. A media buying ad agency deals with procuring different ad spaces to place your ad. They work towards determining an effective time frame and endorsing a good ad space to ensure a high probability of ad viewing. They schedule time slots for your advertisement over certain media(TV and radio), keep a track of the efficiency and work towards promoting the ad.

    When should it be your choice: Contrary to the previous requirement, media buying ad agencies are a great choice for companies looking to use a single channel for optimum marketing. The in-house team of the organisation would have taken care of strategizing, designing and planning the campaign. Such organisations need an agency to monitor the airing and maintain demographic position.

    Depending upon your requirement in each and every stage involved in creating a successful advertising campaign, you can opt for any of these advertising agencies. Spark Studios is one such full-service ad agency that has high professional credibility. The commendable creative proficiency of the company will provide you with great web design and development, digital marketing, animation, branding and advertising services.

  • 1. Traditional Ad Agency

    As the name suggests, these advertising agencies deal with the traditional form of advertising your campaign that includes, billboards, newspapers, magazines, radio and television commercials.

    When should it be your choice: You can opt for such advertising services when your target audience is the local population. If you are a new restaurant or any local service Centre looking to levy some attention from the neighborhood, traditional ad agencies would suit you better. There are mainly two advantages to this type of advertising agencies; one being- an exclusive presence in the media and the other is cost limitation.

  • 2. Full-Service Ad Agency

    These ad agencies can handle a comprehensive range of services from strategic planning to graphic designing to digital marketing. Full-service agencies have exclusive teams to deal with all stages involved in creating a campaign. They collect and analyze the data, form a strategy to successfully move the campaign, create content, market and manage media. In other words, it is the one-stop-shop for all your creative needs.

    When should it be your choice: full-service agencies are ideal for those who need a consistent yet wider product promotion in a limited amount of time. One can opt for a full-service advertising company if your business needs full-stack marketing. Since they are large agencies they have an ample resource which means you get varied creative strategies and faster execution.

  • 3. Digital/Interactive Ad Agency

    A digital ad agency deals with marketing your campaign over modern modes of representation and communication. It offers solutions over interactive digital spectra such as mobile phones, social media, and the internet. The agencies work on producing advertisements that are very innovative, interactive and highly effective. This is the new age marketing technique that mainly focuses on search engine optimization, web design and development, lead generation and social media marketing.

    When should it be your choice: Digital advertisements work best on a discrete audience. If you have a specific kind of target or you are looking for something that could improve your existing online presence, digital marketing is the solution. Irrespective of your needs, digital ad agencies guarantee long term efficiency.

  • 4. Creative Ad Agency

    These are small sized companies that have their specialized team for creating content, copywriting and direction. Creative boutiques are mainly involved in providing exclusive creative designs as per the client’s desire. They do not perform any other services other than producing creative ads. To be specific, the creative agencies work on graphic designs, logo design, business cards, letterheads, billboards or anything related to creating the brand. The strategy and marketing involved in the campaign are generally outsourced to some other agency.

    When should it be your choice: A creative advertising agency is apt for those who are looking to revamp or refurbish their existing brand. Other than that, creative boutiques are a boon for the companies that handle their marketing but only need a creative design to make an impact. These agencies are also cost-effective.

  • 5. Media Buying Ad Agency

    What is the next step after creating remarkable content? Marketing it. There are diverse ways of marketing your content, amongst which media marketing is the most successful one. A media buying ad agency deals with procuring different ad spaces to place your ad. They work towards determining an effective time frame and endorsing a good ad space to ensure a high probability of ad viewing. They schedule time slots for your advertisement over certain media(TV and radio), keep a track of the efficiency and work towards promoting the ad.

    When should it be your choice: Contrary to the previous requirement, media buying ad agencies are a great choice for companies looking to use a single channel for optimum marketing. The in-house team of the organisation would have taken care of strategizing, designing and planning the campaign. Such organisations need an agency to monitor the airing and maintain demographic position.

    Depending upon your requirement in each and every stage involved in creating a successful advertising campaign, you can opt for any of these advertising agencies. Spark Studios is one such full-service ad agency that has high professional credibility. The commendable creative proficiency of the company will provide you with great web design and development, digital marketing, animation, branding and advertising services.